Graphic Design 140 - Tivoli Project - Workflow

This last semester at ICC I attended a Graphic Design class taught by Roseann Tomko. The class was a bit slow at first, as our first teacher Zachary Bean decided to leave and begin his career in law enforcement. Roseann took his place and picked up the pace considerably. Since I haven't blogged in a bit, I figured I might as well blog a design workflow as instructed by Tomko.

Roseann, having some friends in New York, decided the class would work on a new poster for the Tivoli Bread & Baking Co. Annual Pie Contest. First off, we had to do our research on the town and the baking company, then write a paper showing we did. Here's my paper:


About an hour’s drive north of New York City, nestled along the Hudson River, lies Tivoli, NY. The village of Tivoli was incorporated in 1872 and was coined “Brooklyn on the Hudson” by New York Times’ Griffin Dunne in 2006. Before President Roosevelt took Eleanor as his wife, you may have caught her in Tivoli on a Saturday night enjoying the evening with her rich family in the 1920’s. Today, Tivoli often welcomes the overflow of autumn leaf hunters during the fall, and provides a small town feel to visiting tourists. A quick drive around town and along the outskirts shows a collection of large, gorgeous properties with wrap-around, covered porches, and small businesses far from the prying eyes of a Wal-Mart Supercenter. Nearly Norman Rockwell in flavor, Tivoli is New England’s delight. Aside from the local, liberal Bard college, Tivoli hides a quaint little bakery with delicious, highly sought after baked goods.

Tivoli Bread & Baking Co., owned by Mikee Gonnella, just might be the baking capital of the world. At least that’s what you’d expect from reading customer reviews online. Lemon squares to die for, baguette, cinnamon buns, scones, and brioche line the counter and fill the air with sweet hints of sugar and fresh baked bread. Although Tivoli Bread & Baking Co. does not have an official web page, Mikee stays connected online as “Mikeethebaker” through various sites including Twitter and YouTube. “I love you from the bottom of my flour bin,” he tweets with a true baker’s tone of humor. Mikee also judges the annual Tivoli Pie Contest along with his eleven-year-old nephew Alex Gonnella.

Every year on Tivoli Yard Sale Day, Tivoli Bread & Baking Co. sponsors the Annual Tivoli Pie Contest. Contestants from around town come up with their best pie ideas, bake them up, and rush them to the drooling judges. There’s no sign up fee, and keep your canned filling away! Don’t expect to take first place unless you’re using local fresh fruits. You may slide your canned fruit past a couple judges, but I highly doubt it’ll blow past Mikee’s palate. The contest boasts celebrity judges, and to the winner a $100 gift certificate for dinner at Mercato in Red Hook.

If you’re looking to run away from the daily grind, the hustle and bustle of New York City and its sobering, grey, concrete rivers, you might just want to rent a car and head north. Keep driving until you can see the sun reflecting off the Hudson, take a right, and rent a room at a B&B in Tivoli. You may gain a few pounds, but you won’t regret it.

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Once the research was done, pencil, paper, Adobe Illustrator, and InDesign finished the job.

Thumbnails (25 all together - some not pictured)







Roughs:






Final: (Illustrations done in Illustrator, layout in InDesign)
(this is a scan, so the quality isn't great)




The final class project - A "clean" Abercrombie & Fitch ad.
Using Adobe Photoshop to isolate the girl (using quick select) and a text align clipping path.